On July 23 1981, a range of indigenous African hair care products which had never been seen before in Zimbabwe & Africa began to be sold under the name “Vaida’s Hair Care Products”.
This was a new revolution in hair care which completely changed how indigenous Africans, especially women’s hair was to look for generations to come. We established a hair care center at OK Bazaars first street branch in order to persuade and educate indigenous Africans on how to beautify their hair and what products to use. Our product not only centered on how to beautify but also on the problems of hair care.
Therefore the company’s range of products included:
• oil sheen to make hair easy to comb,
• a permanent hair cream to change the structure of your hair so it has a new attractive configuration,
• curl activator to moisturize and maintain your new curls,
• hair medicine to treat dandruff, itchy scalp and ringworms,