PAYROLL DIGITAL MARKETING OFFICER

Job Description

We are looking for a Digital Marketing Officer to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Duties and Responsibilities

• Research advertising trends
• Research competitors’ pricing and products
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online
• Implement email marketing campaigns
• Measure digital traffic
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests

Qualifications and Experience

BS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments

How to Apply

Qualified candidates to send your detailed CVs and certified copies of Certificates to admin@confidepay.co.zw

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