Job Description
To grow market awareness, generate qualified sales opportunities and strengthen customer relationships through coordinated digital marketing and field engagement. The officer promotes the company's industrial fasteners and hardware, identifies customer requirements, develops a reliable prospect pipeline and supports the sales team in converting enquiries into profitable business.
Duties and Responsibilities
Digital marketing and brand visibility Prepare and implement weekly and monthly digital marketing activities aligned with the Sales Supervisor's targets and campaign priorities. Manage approved company channels, including LinkedIn, Facebook, Instagram, WhatsApp Business, email and online business listings. Industrial Bolts and Hardware | Controlled HR Document Page 1 JOB DESCRIPTION | SALES & MARKETING Create accurate, professional content such as product photographs, short videos, graphics, technical highlights, promotions, customer success stories and company updates. Maintain a current digital catalogue covering product names, specifications, grades, sizes, finishes, applications and approved images. Respond promptly to online enquiries, capture complete prospect details and route qualified opportunities into the sales follow-up process. Plan segmented email and WhatsApp campaigns for contractors, mines, manufacturers, retailers, utilities and other target groups. Monitor reach, engagement, enquiries, lead sources and conversions; recommend improvements based on performance data. Ensure every public message follows approved branding, pricing, technical and confidentiality requirements. 2.2 Field marketing and market development Conduct planned visits to prospects and existing customers within assigned territories, following an approved weekly itinerary. Present the company's product range and supply capabilities to procurement officers, engineers, project managers, contractors, retailers and business owners. Identify customer requirements, including specifications, quantities, purchasing cycles, project timelines, decision makers and competitor products currently used. Prospect at construction sites, industrial areas, mines, factories, workshops, hardware stores and institutional procurement departments. Identify tenders, maintenance shutdowns, infrastructure projects and other events likely to generate demand for industrial fasteners or electricity-line hardware. Distribute approved catalogues, samples and promotional materials, maintaining records of all items issued. Gather reliable market intelligence on demand, price movements, competitor activity, stock availability and unmet customer needs. Represent the company professionally at trade fairs, exhibitions, industry meetings and customer events. 2.3 Lead generation and sales support Generate qualified leads in line with agreed weekly and monthly targets. Record each lead's contact details, business profile, product requirement, estimated quantity or value, urgency and next action in the approved register or CRM. Industrial Bolts and Hardware | Controlled HR Document Page 2 JOB DESCRIPTION | SALES & MARKETING Qualify opportunities according to need, purchasing authority, timing, commercial potential and probability of conversion. Coordinate with the Sales Supervisor and sales team on quotations, samples, follow-up dates and account-development actions. Follow up digital and field enquiries until the opportunity is converted, formally deferred or closed with a recorded reason. Help reactivate dormant accounts and identify cross-selling opportunities among existing customers. Escalate technical questions, complaints, delivery concerns and significant customer risks to the responsible department without delay. 2.4 Product and customer knowledge Develop working knowledge of bolts, nuts, washers, threaded rod, specialised fasteners, related hardware and their common applications. Understand relevant product terminology, dimensions, materials, grades, finishes and customer quality expectations. Use only approved technical information and obtain technical confirmation before recommending products for safety-critical applications. Stay informed about target industries, new projects, procurement patterns and changing customer requirements. 2.5 Reporting and administration Submit daily field activity records and concise weekly reports to the Sales Supervisor. Maintain complete, accurate and current customer, prospect, campaign, sample and follow-up records. Report monthly on visits, campaigns, enquiries, leads, quotations, conversions, customer feedback, competitor intelligence and recommended actions. Account for approved field expenses, promotional materials and samples using the required supporting documents. Attend sales meetings, present progress against targets and implement agreed corrective actions. Any other duties as assigned. This may include deliveries, preparing orders and other day to day activities as assigned by the supervisor
Qualifications and Experience
Diploma or degree in Marketing, Sales, Business Management, Digital Marketing, Communications or a related discipline. At least two years' relevant experience in marketing, field sales, business development, customer acquisition or a comparable commercial role. Practical experience managing business social-media accounts, digital campaigns and customer databases. Industrial Bolts and Hardware | Controlled HR Document Page 4 JOB DESCRIPTION | SALES & MARKETING Experience in manufacturing, industrial products, construction materials, engineering supplies or hardware is an advantage. Proficiency in Microsoft Office, email, internet research, WhatsApp Business and basic content-production tools. A valid driver's licence.
How to Apply
Interested candidates should submit their CV and copies of relevant qualifications to:
Email: sales@indbolts.co.zw
Phone number 0714193169
