Marketing Officer
Sales & Marketing Jobs
- Africa University - AU
- Expires 25 Apr 2025
- Mutare
- Full Time
Job Description
This role supports the Office of Advancement & Public Affairs by boosting Africa University’s visibility and reputation through innovative marketing. It focuses on student recruitment in partnership with Academic Affairs, fostering internationalization, and promoting the university's mission of empowerment and diversity.
Duties and Responsibilities
Duties and Responsibilities:
Collaborate in the creation of innovative marketing campaigns to enhance Africa University’s visibility and increase engagement with diverse audiences ensuring all marketing initiatives align with the University’s mission, vision, and strategic objectives.
Promote Africa University’s strengths in innovation, research, and leadership development through targeted and compelling messaging.
Work with internal teams to ensure brand consistency across all digital and traditional marketing platforms.
Maintain the University’s brand identity through consistent storytelling and visual representation in campaigns.
Develop and implement data-driven marketing strategies to support student recruitment, ensuring a high conversion rate from applications to enrolment.
Collaborate with event organizers to design promotional campaigns that highlight Africa University’s role as a centre for innovation and academic excellence.
Assist in fostering relationships with media outlets, influencers, and key partners to increase visibility for the University’s programs and achievements.
Support outreach initiatives that strengthen Africa University’s reputation within local and international communities.
Recommend innovative approaches to enhance Africa University’s positioning in a competitive higher education landscape.
Qualifications and Experience
Desired Attributes:
Bachelor’s Degree in Public Relations, Marketing, Communications, or a related field.
A relevant Master’s Degree is an added advantage.
Knowledge of advanced digital marketing expertise, including SEO/SEM, analytics tools, and social media management
2 years of demonstrated expertise in marketing and public relations, including developing networks across Africa.
Strong storytelling and content creation skills, using tools like Adobe Creative Suite and Canva.
Experience in multicultural environments and fluency in French, Portuguese, Swahili, or other African languages.
How to Apply
How to Apply: Interested candidates must submit an application letter, certified copies of certificates, transcripts, national identification (ID/Passport & birth certificate), and a detailed curriculum vitae (CV) including full personal particulars: full name, place and date of birth, qualifications, date of availability, contact details, and the names and addresses of three referees. The application pack should be sent as a single PDF file clearly stating " Public Relations And Marketing Officer" in the subject line to the email careers@africau.edu by no later than 1400 hours on Friday, 25 April 2025. Applicants should clearly indicate the position being applied for in the application letter. Only shortlisted candidates will be contacted. Africa University is committed to diversity, Ubuntu, professionalism, integrity and excellency. Qualified candidates of all backgrounds are encouraged to apply.
