Job Description
A leading and fast-growing grocery retail organization operating in Zimbabwe is seeking to recruit a dynamic, innovative, and results-oriented Marketing Manager to lead the organization’s marketing strategy and drive brand growth across its retail operations. The successful candidate will be responsible for developing and executing integrated marketing initiatives that enhance customer engagement, increase market share, strengthen brand positioning, and drive revenue growth.
Duties and Responsibilities
KEY RESPONSIBILITIES
• Develop and implement comprehensive marketing strategies aligned with the organization’s business objectives.
• Drive brand visibility, customer loyalty, and market penetration across all retail outlets.
• Manage and protect the organization’s corporate brand identity and ensure consistency across all communication platforms.
• Conduct market research and competitor analysis to identify emerging trends and growth opportunities.
• Develop annual marketing plans, promotional calendars, and campaign budgets.
• Design and coordinate impactful promotional campaigns, in-store activations, and customer engagement initiatives.
• Lead the planning and execution of seasonal campaigns, product launches, and special retail promotions.
• Monitor and evaluate campaign effectiveness and recommend continuous improvements.
• Coordinate advertising initiatives across print, radio, television, outdoor, and digital platforms.
• Manage the organization’s digital marketing strategy, including social media, website content, email marketing, and online promotions.
• Grow customer engagement and brand awareness through innovative digital campaigns.
• Monitor online customer feedback and maintain positive brand reputation management.
• Drive customer loyalty and rewards programme participation.
• Build and maintain strategic relationships with advertising agencies, media houses, suppliers, and key business partners.
• Negotiate marketing partnerships and sponsorship opportunities that enhance brand visibility and commercial value.
• Collaborate with operations teams and store management to ensure effective implementation of marketing initiatives.
Qualifications and Experience
QUALIFICATIONS & EXPERIENCE
The ideal candidate must have:
• Degree in Marketing Management, Business Management or related field.
• A professional marketing qualification will be an added advantage.
• Minimum of 5 years’ relevant experience in a senior marketing role, preferably within the retail or FMCG sector.
• Proven experience in brand management and digital marketing.
• Strong understanding of consumer behaviour and retail market dynamics.
• Experience managing marketing budgets and external agencies.
SKILLS & COMPETENCIES
• Strong leadership and team management skills.
• Excellent communication, presentation, and interpersonal skills.
• Creative thinker with strong analytical and problem-solving abilities.
• High level of commercial awareness and business acumen.
• Strong project management and organizational skills.
• Proficiency in digital marketing tools and social media platforms.
How to Apply
Interested and suitably qualified candidates should submit their detailed CVs and certified copies of qualifications to hr@southsea.co.zw with title Marketing Manager no later than 26 May 2026.
Applications should clearly indicate the position being applied for in the subject line.
Only shortlisted candidates will be contacted.
