Digital Marketing Officer/Digital Designer
Media, Pr & Communication, Graphic Design Jobs
- Solutions Plaza Pvt Ltd
- Expires 24 Nov 2023
- Harare
- Full Time
Job Description
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Officer to develop, implement, track and optimize our digital marketing campaigns across all digital channels. One should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing Officer will work with the marketing team supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Should possess ability of Digital Design: creates, manages, and produces digital design solutions for a variety of uses: websites, product graphics, email templates, social media graphics, brand campaigns, and photography.
Duties and Responsibilities
• Plan and execute all digital marketing, including Search Engine Optimization (SEO)/ Search Engine Marketing (SEM), marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence. Measure and report performance of all digital marketing campaigns, and assess against goals - Return on Investment (ROI) and Key Performance Indicator (KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Designing, producing, and managing interactive online content, including email templates, social media, and promotional artwork, and informative eBooks.
• Preparing briefs for each project and presenting design ideas to all the relevant stakeholders.
• Ensuring that all designs align with the brand image, while also meeting usability and website standards.
• Ensuring consistency in designs and content across all company platforms.
• Transforming wireframes into intuitive user interfaces.
• Reviewing product positioning and online marketing content to identify room for improvement.
• Working with the IT department/or sub contractors to oversee the smooth implementation of new content.
• Providing advice and guidance on the aesthetic for campaigns, projects, and promotional events.
Qualifications and Experience
• BS/MS degree in marketing or a related field or Bachelor's degree in digital design, graphic design, or a related field.
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Proven experience in a professional digital design role.
• A portfolio of previous digital design work to showcase experience and creativity.
• Solid knowledge of design software programs, such as Sketch, InVision, and Adobe Creative Suite.
• Ability to clearly present design ideas and concepts for campaigns and projects.
• A team player with exceptional organizational and technical skills.
How to Apply
Email to : Procurement Head
sales@solutionsplaza.co.zw
