Digital Marketing Officer
Sales & Marketing Jobs
- Ecocash Holdings (Cassava Sma…
- Expires 03 Jul 2020
- Bulawayo
- Full Time
Job Description
Cassava Smartech is looking for a versatile, energetic and dynamic Digital Marketing Officer to join the Marketing Team. The main purpose of the job is to assist drive Cassava Smartech’s strategy and execution in terms of all brand communication in digital media, digital advertising, corporate identity and advertising, social media and group digital properties.
Duties and Responsibilities
• Assists the Digital Marketing Manager in the implementation of assigned digital strategic marketing initiatives to improve the operating efficiencies of the business across all Digital media, Digital CI, Social networking/media and any other general online activities
• Assists the Digital Marketing Manager in maintaining assigned web environments as it relates to the information management and reporting associated with the sites as well as the functional development of the sites. Specifically around the Cassava websites and related sites.
• Updates key content areas of the website fresh and dynamic by seeking out new copy, imagery, audio and video materials.
• Creates and writes exciting, punchy content suitable for the website, including rewriting/editing content.
• Develops online content across all digital platforms.
• Develops scripts and content for online marketing Campaigns.
• Develops in-house online content generation that includes design, photography & videography
• Researches on new technology trends and suggests initiatives related to online communication, ecommerce, social media and customer/ retention programs and makes recommendations to the Digital Marketing Manager.
• Produces monthly reports evaluating the effectiveness of the websites and social media channels and make recommendations for improvements to the Digital Marketing Manager.
• Submits digital reports to the Digital Marketing Manager detailing the status of all projects and Key Performance Indicators (KPIs).
• Establishes and maintains contacts with media owners. Proof reads and checks content prior to release of advert. Evaluating effectiveness of campaigns.
• Liaises with selected agencies in identifying the most appropriate channel for building awareness of relevant brand evolving the media strategy, making recommendations on the target group, mediums to be used and identifying key timings
Qualifications and Experience
• A Commercial Degree in Marketing, or equivalent.
• Post graduate qualification or detification in digital marketing
• 2 - 4 years’ experience in a similar role or related environment.
• Possess excellent presentation and strong interpersonal skills.
