Consumer Marketing Manager

Job Purpose:

it's a regional panafrican role

-Drive the growth and development of the Lubricants through consumer acquisition and retention across all Vivo energy Operating Units and export countries.

- Ensure integration across Consumer channels; Retail and B2C + integration with other consumer categories

-Coaches Marketing community through instilling the right capabilities and skills to manage Consumer’s satisfaction

Principal Accountabilities:

- Engaging and acquiring new customers using proven and successful techniques/approaches

- Working closely with Communication agency and leading innovative and profitable campaigns.

- Working closely with the rest of the Lubes marketing team and other Consumer categories to ensure a coordinated approach to marketing campaigns.

- Market intelligence, monitoring what’s happening in the consumer space, both within industry and other businesses for best practices and benchmarks

- Coordinating with Digital Teams to integrate Lubricants presence in the customer assets such as digital customer acquisition and social media marketing.

Required background:

- Previous experience as a consumer marketing manager would be a strong advantage.

- Passionate and driven marketing manager with up to date knowledge of latest marketing techniques.

-A minimum of 8 years marketing experience ideally in the FMCG sector

Functional Competences :

- Customer, trade partner and market understanding

- Consumer acquisition models

- Value proposition development and implementation

- Digital marketing

Leadership Competences :

- Deliver results and deliver through others

- Lead self and others

- Maximize business opportunity by engaging Senior stakeholders

Created: November 07, 2019
Category: Sales, Marketing, Pr, Advertising
Location: Harare
Expiry Date: Nov. 21, 2019

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