Digital Marketing Officer

A vacancy within a local leading Insurance Group with international alliance is seeking the services of a seasoned professional to complement its talent base in the following area:

Digital Marketing Officer

Reporting to the Group Marketing Executive

Responsibilities include but are not limited to:

Create, manage and link business strategies with content marketing strategies, and social media presence to drive company awareness and visibility
Act as a digital champion within the organization, communicating and educating staff members on digital strategy across departments and business units
Forecast marketing campaign growth and ROI for marketing campaigns and track against performance
Identify effective digital media mix to reach a wider audience base for the organization
Drive traffic to track and analyze company pages traffic flow and provide regular internal reports
Plan and coordinate a schedule of activities across Facebook, Twitter, LinkedIn, Instagram and YouTube and other platforms to expand our social media audience base
Plan and manage a regular schedule of email marketing activities, to inform and grow client base with relevant and engaging content
Collect and evaluate customer feedback data to enhance the customer experience
Stay abreast of new social media sites, web technologies and digital marketing trends and implement these new technologies in developing campaigns and update current campaigns
Any other duties that may be assigned from time to time.

The ideal position holder should possess the following competencies, skills & experience:

A Degree in Marketing with additional qualifications in Digital Marketing
Knowledge of SEO, PPC, Google AdWord, Google Analytics, Content Management Systems, Photoshop, InDesign, Facebook, Twitter, and Microsoft Office are a must.
Ability to work collaboratively as part of a team, proactively across lines of business, and effectively with internal and external partners.
Be an articulate and effective communicator across all levels of business
Energized, innovative and trustworthy
Goal orientated, dependable and strong leadership skills

Interested candidates meeting the above criteria should submit their detailed CV’s and application letters clearly indicating the position of interest to no later than Tuesday the 21st of May 2019.

Created: May 17, 2019
Category: Sales, Marketing, Pr, Advertising
Location: Harare
Expiry Date: May 21, 2019

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