Nash TV an SBU to Nash Paints Group is seeking a Sales and Marketing Personnel who will be an exceptional addition to our Engagement and Retention team. This incumbent will help to deepen engagement with our existing subscribers and viewers by understanding and prioritizing their needs, launching new products/features to market, and developing impactful marketing campaigns. The right person for this role will possess a robust consumer marketing background, an intimate knowledge of user journeys, and an analytical approach to problem solving. If you are someone who is passionate about identifying creative ways to highlight, celebrate, and transform product experiences, then this is an excellent role for you.
Lead the development and execution of go-to-market strategies around new features and experiences for Nash Tv product
Solicit for dealership with businesses, organisations and individuals to advertise with Nash Tv
Develop and execute ongoing marketing engagement campaigns and experiments targeting Nash Tv subscribers
Partner with Research and Analytics teams to identify, analyze, and evangelize user and market-wide opportunities
Collaborate with Product, Tech, Marketing and other key partners to ensure the broader team is aligned toward a viewer-centric product experience
Partner with analytics and finance teams to capture insights, build hypotheses, identify audiences, and unpack campaign performance
Own the messaging and positioning approach for new and existing Nash Tv features
Lead the channel-mix strategy and test plan for campaigns
Collaborate with marketing channels and agency partners to deliver campaign assets
At least 5 years of consumer product marketing experience; familiar with engagement and retention marketing tactics
Excellent understanding of holistic media planning fundamentals and Television industry knowledge
Advanced digital skillset
Ability to multi-task, prioritize, and work well under tight timelines.
Strong Business Acumen.
Curiosity to stay abreast of latest media developments
Excellent communication skills; proven success leading high-performing cross-functional programs/projects/teams
Strong understanding of product development lifecycles and processes
Familiar with consumer research processes and methodologies
Outstanding analytical skills
Entrepreneurial, creative, organized
and proactive
For immediate attention interested candidates who meets the above criteria to send their Cover Letters and CVs to recruitment@nashpaints.co.zw on or before the 30th of September.
Only candidates who meet the above criteria will be shortlisted.