Nash Paints

SALES AND MARKETING PERSONNEL (Nash Tv)

Sales & Marketing Jobs

Job Description

Nash TV an SBU to Nash Paints Group is seeking a Sales and Marketing Personnel who will be an exceptional addition to our Engagement and Retention team. This incumbent will help to deepen engagement with our existing subscribers and viewers by understanding and prioritizing their needs, launching new products/features to market, and developing impactful marketing campaigns. The right person for this role will possess a robust consumer marketing background, an intimate knowledge of user journeys, and an analytical approach to problem solving. If you are someone who is passionate about identifying creative ways to highlight, celebrate, and transform product experiences, then this is an excellent role for you.

Duties and Responsibilities

Lead the development and execution of go-to-market strategies around new features and experiences for Nash Tv product

Solicit for dealership with businesses, organisations and individuals to advertise with Nash Tv

Develop and execute ongoing marketing engagement campaigns and experiments targeting Nash Tv subscribers

Partner with Research and Analytics teams to identify, analyze, and evangelize user and market-wide opportunities

Collaborate with Product, Tech, Marketing and other key partners to ensure the broader team is aligned toward a viewer-centric product experience

Partner with analytics and finance teams to capture insights, build hypotheses, identify audiences, and unpack campaign performance

Own the messaging and positioning approach for new and existing Nash Tv features

Lead the channel-mix strategy and test plan for campaigns

Collaborate with marketing channels and agency partners to deliver campaign assets

Qualifications and Experience

At least 5 years of consumer product marketing experience; familiar with engagement and retention marketing tactics

Excellent understanding of holistic media planning fundamentals and Television industry knowledge

Advanced digital skillset

Ability to multi-task, prioritize, and work well under tight timelines.

Strong Business Acumen.

Curiosity to stay abreast of latest media developments

Excellent communication skills; proven success leading high-performing cross-functional programs/projects/teams

Strong understanding of product development lifecycles and processes

Familiar with consumer research processes and methodologies

Outstanding analytical skills

Entrepreneurial, creative, organized
and proactive

How to Apply

For immediate attention interested candidates who meets the above criteria to send their Cover Letters and CVs to recruitment@nashpaints.co.zw on or before the 30th of September.
Only candidates who meet the above criteria will be shortlisted.