Product Officer – Broadband x2
Sales & Marketing Jobs
- Econet Wireless Zimbabwe
- Expires 17 Jul 2022
- Bulawayo
- Full Time
Job Description
To manage Econet’s prepaid data offering through appropriate customer life cycle management strategies in identified customer segments to achieve revenue, usage and subscriber targets.
Duties and Responsibilities
Proposes innovations for Broadband.
Develops campaigns for usage stimulation and reactivations for the various segments within Data.
Preparation of Product Concept Note (including pricing, internal processes and training) and seeking approvals and buy in across the organization.
Analyze local and international Broadband value propositions and propose ways to strengthen Econet’s position against the market.
Co-ordinates the implementation of Data Propositions and new services with stakeholders from Finance, Technology Services, Marketing, Business Risk Management, Legal and Customer Services.
Maintain regular, accurate reporting on Broadband, including, daily, monthly metrics, reporting and analysis by product/ feature and promotion.
Manage the Econet WIFI product, enhancing the current services and products offered in line with the business strategy needs, both technically and geographically.
Setting product pricing for new product releases to meet revenue & profitability goals.
Analyses usage trends for WIFI (Usage & Revenue).Sources statistics relevant for usage analyses from Technology Services, Finance and Customer Services.
Analyses and identifies customer segments within WIFI and profile them on a quarterly basis.
Proposes customer activation and retention offerings based on identified subscriber behavior.
Carries out price elasticity tests for new products and propositions before full scale roll-out.
Monitors Broadband pricing so that pricing is competitive.
Prepares advertising briefs for all new propositions for Marketing Communication for execution.
Prepare daily reports on WIFI trends – usage, subscriptions and subscribers.
Prepare weekly Broadband performance reports.
Qualifications and Experience
Relevant Qualifications
How to Apply
https://lnkd.in/gXfNWxzN
“We strongly encourage specially abled candidates to apply”.
