Job Description
Marketing Coordinator required to maximize profits through developing sales strategies that match customer requirements and by promoting products, services or ideas overseeing marketing campaigns.
Duties and Responsibilities
• Create and implement marketing campaigns and strategies.
• Conduct research to analyze market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Evaluating and establishing the marketing plan and strategy by assembling and analyzing sales forecasts, setting objectives, planning and organizing promotional presentations, and updating calendars
• Communicate campaign objectives, timelines, and deliverables to the sales team, and provide instructions for use or promotion.
• Plan and manage meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate and coordinate the creation of new materials as needed.
• Continually seek and research new sources of prospective customer data.
• Assist in the development and implementation of the company’s brand strategy
• Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation
• Prepare marketing activity reports and metrics for measuring program success
• Provide market research, forecasts, competitive analyses, campaign results, and consumer trends
• Support the maintenance and development of internal tools, including a credentials database, tracking capability, global contact directory, and intranet sites.
• Identify and study competitors and their performance in the market.
• Collaborate with the marketing team and executives to implement strategies and track the progress of campaigns.
• Create reports on product performance and sales in the market.
• Analyze sales data of the products and present ideas to executives and clients.
• Collaborate with the design team on marketing projects to conduct activations and promotional activities.
Qualifications and Experience
• Bachelor’s degree in Marketing, Advertising, or related field
• 5 years’ minimum working experience as a marketing coordinator or similar role
• 2 years of experience in content management, creative writing, advertising concepts, and media negotiations.
• Computer software provable experience.
• Excellent writing, communication, and presentation skills
• Excellent knowledge of traditional and digital marketing methods
• Critical thinker with strong problem solving and research proficiencies.
• Tech-savvy
How to Apply
Through this website or use hrzim@astroafrica.tech
