Digital Marketing Officer
Media, Pr & Communication, Graphic Design Jobs
- Old Mutual Zimbabwe
- Expires 28 Dec 2020
- Bulawayo
- Full Time
Job Description
Your time is now to be your exceptional best at Old Mutual!
Duties and Responsibilities
Job Description
Developing strategies that increase the visibility of the brand, product and service offerings on social media platforms, ensuring that online objectives are met.
Responsible for the optimisation of the website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) to drive relevant traffic to the website.
Responsible for managing the online presence and brand communication on social media platforms – Facebook, Twitter, Instagram, LinkedIn, Youtube etc
Developing email marketing strategy and designing internal emailers that are in line with the overall digital marketing strategy.
Responsible for the development, implementation and management of digital marketing campaigns.
Organising and promoting events such as product launches, webinars, webcasts etc,
Utilising web analytics tools to measure website traffic to allow for better optimisation of marketing campaigns, social media, display and search advertising, as well as driving website traffic and lead generation
Monitoring social media platforms, trends and conversations that may impact on the brand or help improve brand communication and relevance. And preparing internal reports that provide insight into performance
Responsibilities
Qualifications and Experience
Skills and Experience
Education
Bachelor Of Business Management: Digital Communications and Media/Multimedia
Closing Date
28 December 2020
